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Research papers

Purchase behaviour for new product evaluations

This study will clarify consumer segmentation in speed of acceptance of new products and the possibilities for defining early adopters within FMCG category purchasers, based on actual sales data. The consumer segmentation could be a new product...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Author: Maiko Kawaguchi
Company: INTAGE HOLDINGS Inc.
April 7, 2009
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Citation

Kawaguchi, M. (2009a, April 07). Purchase behaviour for new product evaluations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/purchase-behaviour-for-new-product-evaluations